1.Detects new lead and maps fields
Integrate Close and CRM data mapping tools to map lead source fields and create contact-ready data for nurture enrollment.
Add new CRM leads to nurture list today
Automatically capture new CRM leads across Close and LeadConnector and Zapier. Create and update nurture entries and enroll contacts into the configured SMS and call workflow when new lead created or new contact added or CRM lead submitted—so you can keep campaigns current without manual reporting.
How this automation accelerates your nurture campaign onboarding
When new CRM leads appear, delays and duplicate handling can stall follow-up and reduce eligibility accuracy. This automation maps lead fields, pauses briefly, filters for qualified statuses, and adds or updates contacts in LeadConnector so your team can nurture faster—without manual copy and follow-through.
Closeor swap with your favorite app
2.Pauses run for 10 minutes
Integrate Zapier and workflow timing tools to pause execution for 10 minutes and prevent immediate duplicates.
Delay by Zapieror swap with your favorite app
3.Filters by lead eligibility
Integrate Zapier and rules engines to continue only for newly submitted applicants and stop for scheduled or progressed leads.
Filter by Zapieror swap with your favorite app
4.Adds contact and enrolls campaign
Integrate LeadConnector and campaign management tools to add or update the contact and enroll them in the configured SMS and call workflow.
LeadConnectoror swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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