1.Detect new lead event
Integrate Perspective and lead-capture tools to catch new funnel submissions and to route validated contact details.
Add mobile funnel leads to nurture email list
Automatically capture new lead events from Perspective and validate emails across marketing ops. Automatically add validated funnel leads to your Klaviyo nurture list when new leads are submitted or consent changes—so you can expand segments, keep outreach timely, and reduce manual list updates without follow-up chaos.
How this automation grows your nurture list faster
When new lead events happen but funnel contacts need manual validation and list entry, outreach delays can reduce conversion. This automation captures lead submissions, normalizes emails, and adds validated profiles to your Klaviyo list—so your team can nurture instantly.
Perspectiveor swap with your favorite app
2.Captures and maps new lead
Integrate Perspective and form-mapping tools to capture submission data and map source fields to contact profile data.
3.Normalizes and validates email
Integrate Formatter by Zapier and email validation tools to normalize the incoming email and to continue only for valid addresses.
Formatter by Zapieror swap with your favorite app
4.Adds profile to nurture list
Integrate Klaviyo and marketing list management to find or create profiles, set consent, and to add them to your list.
Klaviyoor swap with your favorite app
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Explore all lead nurturing automations
Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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