1.Poll admissions JSON feed
Integrate Webhooks by Zapier and incoming data pipelines to catch applicant payloads to extract submission fields.
Add MBA applicants to marketing contacts for nurturing
Automatically monitor admissions JSON feed updates across Webhooks by Zapier, Formatter by Zapier, and HubSpot. Automatically upsert marketing contacts when applicants submit MBA applications, applicant records change, or admissions feed updates—so you can normalize fields, create or update contacts, and set lead nurture status without manual list building.
How this automation upserts your nurture contacts
When admissions JSON feed updates, delays can stall outreach and reduce conversion rates. This automation catches applicant records, normalizes key fields, and upserts contacts in HubSpot—so your team can start targeted nurturing quickly.
Webhooks by Zapieror swap with your favorite app
2.Normalizes applicant values
Integrate Formatter by Zapier and data mapping tools to normalize values and standardize gender and location to prepare CRM fields.
Formatter by Zapieror swap with your favorite app
3.Upserts contact in HubSpot
Integrate HubSpot and contact management to find, update, or create contacts to set lead lifecycle and follow-up status.
HubSpotor swap with your favorite app
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Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
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Step 1
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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