1.Catches lead magnet submission payload
Integrate Webhooks by Zapier to receive the lead magnet submission payload and map key fields to contact updates.
When lead magnet signups arrive without automation, nurture outreach stalls and manual list cleanup creates delays. This automation catches each submission, splits name data, and creates or updates Keap contacts with opt in and lead magnet tags—so your team can start nurturing fast.
Integrate Webhooks by Zapier to receive the lead magnet submission payload and map key fields to contact updates.
Integrate Formatter by Zapier and text parsing tools to split the submitted full name into first and last name fields.
Integrate Keap to create or update a contact, set email opt in to true, and apply the lead magnet tag with email dedupe.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.