1.Captures new event guest signup
Integrate Luma and event signup tools to capture guest signups as they happen to start the nurture workflow.
Add interested event guests to nurture list and email
Automatically add interested event guests to HubSpot and send personalized emails across event and CRM tools. Create and update when interest answers qualify, guest signup completes, or interest tags apply—so you can build nurture lists, add interest tags, and welcome leads without manual follow-up.
How this automation grows your nurture list fast
When new event signups arrive, unqualified leads and delayed outreach can waste sales time. This automation filters interested responses, upserts HubSpot contacts with interest tags, and sends welcome emails—so your team can follow up quickly.
Lumaor swap with your favorite app
2.Qualifying response check passes
Integrate Filter by Zapier and lead scoring rules to continue only for interest answers to gate the nurture outreach.
Filter by Zapieror swap with your favorite app
3.Waits before processing signup
Integrate Delay by Zapier and automation timing controls to prevent duplicate triggers to stabilize contact creation.
Delay by Zapieror swap with your favorite app
4.Upserts contact and appends interest tag
Integrate HubSpot and CRM contact fields to find or create a contact and append an interest tag to update the profile.
HubSpotor swap with your favorite app
5.Extracts first name for personalization
Integrate Formatter by Zapier and personalization mapping to extract first name from full name to fill email variables.
Formatter by Zapieror swap with your favorite app
6.Sends templated welcome email
Integrate Gmail and email templates to send a personalized welcome email and include booking or resources links to engage new guests.
Gmailor swap with your favorite app
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Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
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Step 1
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Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
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