1.Catch Hook payload and map fields
Integrate Webhooks by Zapier and webhook mapping tools to capture the inbound payload and map source fields to variables.
Add inbound lead to nurture sequence and deal
Automatically monitor inbound webhook prospects across Webhooks by Zapier, PostgreSQL, Formatter by Zapier, HubSpot, and Slack. Create and update when webhook payload arrives, contact identifier matches, or deal identifier is present—so you can enroll contacts in sequence, update deal fields, and notify your team without manual follow-up.
How this automation accelerates your nurture follow-up
When inbound webhook prospects arrive, delays can stall follow-up and keep deal updates from landing on time. This automation maps webhook payloads, checks scheduled consultations, enrolls outreach, updates HubSpot deals, and notifies your team—so your pipeline stays current.
Webhooks by Zapieror swap with your favorite app
2.Find Row to check scheduled consultation
Integrate PostgreSQL and database query tools to run a lookup for scheduled consultations and gate enrollment when none exists.
PostgreSQLor swap with your favorite app
3.Lookup Table for booking and region
Integrate Formatter by Zapier and lookup tables to translate rep name into a booking link and region values.
Formatter by Zapieror swap with your favorite app
4.Post to outreach API for enrollment
Integrate Webhooks by Zapier and external outreach API tools to send the contact id and custom fields for sequence enrollment.
5.Update Deal pipeline and stage
Integrate HubSpot and CRM record updates to set pipeline, stage, amount, and estimated close date from computed values.
HubSpotor swap with your favorite app
6.Send Channel Message for confirmation
Integrate Slack and team notifications to post a confirmation that follow-up was queued for the new inbound lead.
Slackor swap with your favorite app
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Explore all lead nurturing automations
Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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