1.Monitor new submission events
Integrate Formstack, form capture tools, and marketing intake workflows to detect new submission events.
Add form responses to nurture list and route leads
Automatically watch new form submissions across Formstack and Pardot. Create and update when enriched submission data is eligible—so you can qualify leads, update marketing lists, and post enriched payloads without manual follow-up.
How this automation routes enriched leads to follow-up
When new form submissions arrive with missing or unclear context, lead follow-up can stall and opportunities can slip. This automation enriches and qualifies submissions, updates prospect records and lists in Pardot, and posts an enriched payload to intake—so your team can respond faster.
Formstackor swap with your favorite app
2.Finds canonical country and flags
Integrate Microsoft Excel and data lookup tools to find rows and map submitted country fields for eligibility checks.
Microsoft Excelor swap with your favorite app
3.Stops for ineligible submissions
Integrate Filter by Zapier and validation rules to continue only qualifying rows and stop ineligible submissions.
Filter by Zapieror swap with your favorite app
4.Normalizes language and timestamps
Integrate Formatter by Zapier and data formatting tools to normalize language codes and format submission timestamps.
Formatter by Zapieror swap with your favorite app
5.Creates or updates prospect record
Integrate Pardot and CRM tools to find or create a prospect, then add them to the configured list for follow-up.
Pardotor swap with your favorite app
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Explore all lead nurturing automations
Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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