1.Detect new form response
Integrate LinkedIn Ads and form tracking fields to capture sponsored form submissions and trigger the nurture flow.
Add form respondents to nurture list for revenue follow-up
Automatically pull sponsored form responses and tracking fields across LinkedIn Ads. Automatically add respondents to your nurture list by normalizing fields, creating prospects, and updating campaign membership—so you can avoid manual follow-up and list management.
How this automation adds prospects to your nurture list
When new sponsored form response arrives with submission and hidden tracking fields, delays can break revenue follow-up. This automation normalizes submission data and provisions Pardot prospects and list membership—so your team can reach respondents fast.
LinkedIn Adsor swap with your favorite app
2.Normalize submission fields
Integrate Formatter by Zapier and data formatting tools to standardize email and phone values and map submission fields to prospect fields.
Formatter by Zapieror swap with your favorite app
3.Find or create prospect
Integrate Pardot and lead matching tools to map normalized fields, assign the configured campaign, and return a prospect ID.
Pardotor swap with your favorite app
4.Add prospect to nurture list
Integrate Pardot and list membership tools to link the prospect ID to the configured nurture list and add campaign attribution.
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Explore all lead nurturing automations
Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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