1.Captures guest registration details
Integrate Luma and event registration tools to watch for new guest registrations and map registrant fields to workflow inputs.
Add event registrants to nurture list and notify team
Automatically monitor guest registered events across Luma, Zapier Tables, Marketo, and Slack. Add registrants to nurture lists and notify your team when guest registered, registrant email submitted, or event registration completed—so you can match leads, create missing leads, and send alerts without manual list updates.
How this automation grows your nurture list
When guest registered events trigger, leads can be missed and follow-up falls behind. This automation matches leads, creates missing leads, and adds them to event nurture lists and alerts your team—so your team can act fast.
Lumaor swap with your favorite app
2.Looks up the event record
Integrate Zapier Tables and database lookup tools to find the target event row by event identifier to retrieve the marketing list reference.
Zapier Tablesor swap with your favorite app
3.Finds a lead by email
Integrate Marketo and CRM lookup tools to search for an existing lead by registration email and load contact fields for later use.
Marketoor swap with your favorite app
4.Creates the lead if missing
Integrate Marketo and CRM record tools to create a lead with registration details when no lead is found by email.
5.Adds the lead to the list
Integrate Marketo and list management tools to add the matched or newly created lead to the list referenced by Zapier Tables.
6.Sends a team alert
Integrate Slack and team messaging tools to send an event and registrant alert with context and any available record link.
Slackor swap with your favorite app
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Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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