1.Capture new lead form entry
Integrate Google Ads and ad form sources to capture submission payloads and ad metadata for downstream prospect matching and routing.
Add ad form leads to campaign nurture list quickly
Automatically monitor new lead form entries across Google Ads and deliver them to Pardot and email by Zapier. Create and update nurture records when lead form submitted, new entry captured, or click identifier received—so you can enrich prospects, route to nurture lists, and notify ops without manual follow-up.
How this automation accelerates your nurture list updates
When new lead form entry arrives, leads can stall before they reach the right nurture path. This automation captures submission data and updates Pardot prospects—so your team can add leads to the configured nurture list and notify ops without chasing submissions.
Google Adsor swap with your favorite app
2.Find matching prospect
Integrate Pardot and email lookup to search by email or phone, map source fields, and connect ad click identifier attribution.
Pardotor swap with your favorite app
3.Update or create prospect
Integrate Pardot and CRM fields to update matched prospect data, or create new prospects with configured prospect tags.
4.Add prospect to nurture list
Integrate Pardot and list management to add processed prospects into the configured nurture list for the campaign.
5.Send outbound lead summary
Integrate Email by Zapier and ops inbox notifications to send a normalized summary with prospect ID and campaign attribution note.
Email by Zapieror swap with your favorite app
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Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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