1.Monitors new lead form entries
Integrate Google Ads, lead form data, and attribution context to trigger capture of each paid submission.
Add ad form leads to campaign nurture list
Automatically monitor new lead form entries across Google Ads, Pardot, and Email by Zapier. Create and update when paid leads submit form data, emails match prospects, or ad metadata captures clicks—so you can add leads to nurture lists, update prospect records, and notify ops without manual lead triage.
How this automation accelerates your paid lead follow-up
When new lead form entries come in, leads can stall and attribution gets lost across tools. This automation captures submissions, updates prospect records, adds them to a campaign nurture list, and notifies your team—so you can act fast on intent.
Google Adsor swap with your favorite app
2.Finds or creates a prospect
Integrate Pardot and CRM records to search by email and to create or assign prospects to paid lead campaigns.
Pardotor swap with your favorite app
3.Updates prospect with ad metadata
Integrate Pardot and custom field mapping to update prospects with ad identification, campaign metadata, and phone company details.
4.Adds prospect to nurture list
Integrate Pardot and list management to add the prospect record to the configured campaign nurture list for paid leads.
5.Sends lead notification to ops
Integrate Email by Zapier and notification workflows to send a one-line lead summary with the prospect identifier.
Email by Zapieror swap with your favorite app
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Move leads through the funnel with automated nurture sequences, behavior tagging, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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