1.Detect new form submission
Integrate Gravity Forms and form routing to capture new submissions from web leads to start lead delivery.
Send web form leads to marketing list and log
Automatically send each new form submission to your marketing import endpoint across Gravity Forms, Webhooks by Zapier, Slack, Formatter by Zapier, and Google Sheets. Create and update when delivery failures happen, so you can route failure alerts, log lead status, and report delivery outcomes without manual tracking.
How this automation logs lead delivery outcomes
When new form submission arrives, leads can stall in inboxes and reporting stays incomplete. This automation sends an import request, routes failure alerts, and creates timestamped tracking rowsβso your team can follow delivery outcomes in real time.
Gravity Formsor swap with your favorite app
2.Posts lead fields to endpoint
Integrate Webhooks by Zapier and HTTP delivery options to post mapped contact and campaign fields to your marketing import endpoint.
Webhooks by Zapieror swap with your favorite app
3.Checks delivery failure signals
Integrate Filter by Zapier and response logic to continue only when delivery failure is detected in the webhook response.
Filter by Zapieror swap with your favorite app
4.Alerts ops on delivery failure
Integrate Slack and triage workflows to send an ops channel message with submission details and raw failure reasons.
Slackor swap with your favorite app
5.Formats submission date for reporting
Integrate Formatter by Zapier and date formatting rules to normalize the submission date for reporting in your worksheet.
Formatter by Zapieror swap with your favorite app
6.Creates tracking row for lead
Integrate Google Sheets and reporting tables to create a row with submission ID, status, failure reason, and formatted date.
Google Sheetsor swap with your favorite app
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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