1.Catch the incoming form submission
Integrate Facebook Lead Ads and lead capture tools to catch the incoming form submission and pass raw lead fields to the workflow.
Send validated ad form leads to lead store
Automatically catch new lead form submissions across Facebook Lead Ads, Formatter by Zapier, Google Sheets, and Webhooks by Zapier. Create and update when consent lookup passes, phone validates, or names truncate safelyβso you can format, verify, and deliver leads without manual lead validation.
How this automation delivers validated leads to your store
When new ad form leads come in without consistent formatting, downstream teams waste time on mismatched fields and rejected records. This automation formats phone numbers and truncates names, verifies consent in sheets, and posts standardized leads to your lead ingestion endpointβso your team can onboard faster.
Facebook Lead Adsor swap with your favorite app
2.Format lead phone numbers
Integrate Formatter by Zapier and phone parsing tools to format lead phone numbers and output E.164 style values for downstream use.
Formatter by Zapieror swap with your favorite app
3.Truncate lead first names
Integrate Formatter by Zapier and data validation tools to truncate lead first name inputs to safe lengths and avoid overflow.
4.Find matching consent status
Integrate Google Sheets and spreadsheet lookup tools to find consent or mailing acceptance matches and return a single status.
Google Sheetsor swap with your favorite app
5.Post standardized lead JSON
Integrate Webhooks by Zapier and API delivery tools to post formatted fields and consent status to the lead ingestion endpoint as JSON.
Webhooks by Zapieror swap with your favorite app
Automate your work, your way
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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