1.Collect new lead form submission
Integrate Facebook Lead Ads, lead form fields, and campaign metadata tools to map submission inputs to a new lead record.
Send template message and log new ad leads
Automatically monitor new lead form submissions across Facebook Lead Ads and messaging tools. Send template messages and log leads when lead form submitted, phone number captured, or campaign metadata updatesβso you can format phones, create sheet records, and reach leads without manual data entry.
How this automation accelerates your ad lead follow-up
When new lead form submissions hit your ads, leads can sit uncontacted and sales pipelines can stall. This automation captures submissions and formats phone numbers, creates worksheet lead rows, and sends template messages immediatelyβso your team can follow up at the peak of intent.
Facebook Lead Adsor swap with your favorite app
2.Format phone number
Integrate Formatter by Zapier, phone validation tools, and messaging delivery tools to format the raw phone to E.164 style.
Formatter by Zapieror swap with your favorite app
3.Create top worksheet row
Integrate Google Sheets, spreadsheet templates, and reporting sheets to map timestamps, names, and campaign data into a new top row.
Google Sheetsor swap with your favorite app
4.Send template message
Integrate Wati, templated messaging tags, and contact variables to send the configured template to the formatted recipient.
Watior swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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