1.Monitors post-event button clicks
Integrate Zapier Forms and form submission mapping to map contact fields and capture event submissions to trigger outreach.
Send personalized post-event emails and add new leads
Automatically monitor chatbot button clicks across Zapier Forms, Zapier Tables, AI by Zapier, and Gmail. Create and update when post-event button clicks, new form submissions, or contact lookup matchesβso you can match leads, send personalized emails, and log outreach without manual follow-up.
How this automation captures new leads
When chatbot button clicks happen after an event, leads can be missed and follow-up falls behind. This automation finds matching contacts, generates personalized greetings, sends emails, and creates new lead recordsβso your team can convert intent faster.
Zapier Formsor swap with your favorite app
2.Finds matching contacts by email
Integrate Zapier Tables and contact lookup tools to search by email and continue only for qualified addresses to identify matches.
Zapier Tablesor swap with your favorite app
3.Generates personalized greetings
Integrate AI by Zapier and templating tools to generate a short greeting string from recipient details to personalize the message.
AI by Zapieror swap with your favorite app
4.Sends personalized post-event emails
Integrate Gmail and campaign templates to send an email using the generated greeting to deliver outreach instantly.
Gmailor swap with your favorite app
5.Creates new lead records
Integrate Zapier Tables and lead databases to create a lead record with source tag and timestamp to log outreach.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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