1.Detect new lead submissions
Integrate Facebook Lead Ads and lead capture tools to extract submission fields and assemble ADF XML for intake email delivery.
Send new lead ADF email to sales team
Automatically detect new lead form submissions across Facebook Lead Ads, and route only qualifying records through Zapier. Send ADF intake emails via Gmail when new lead submits, lead form entries appear, or submission timestamps landβso you can generate ADF XML, filter duplicates, and deliver emails without manual routing.
How this automation sends leads to sales faster
When new lead submissions arrive, missed intake emails can delay outreach and create duplicate follow-up. This automation extracts lead fields into an ADF message, filters qualifying records, and sends the ADF email to Gmail so your team can follow up immediately.
Facebook Lead Adsor swap with your favorite app
2.Filter qualifying lead records
Integrate Zapier and deduplication rules to filter out non-qualifying or previously processed submissions before sending.
Email by Zapieror swap with your favorite app
3.Send ADF intake email
Integrate Gmail and email routing tools to send the ADF XML in the email body to your configured intake address.
Gmailor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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