1.Detect new form submission
Integrate Zapier Forms and form capture tools to detect each new form submission and map submission fields to lead inputs.
Send new form leads to lead import endpoint
Automatically capture new form submissions across Zapier Forms and send lead data via Formatter by Zapier and Webhooks by Zapier. Create and update leads when new form submissions, submissions with UTM parameters, or submissions with required fields completeβso you can normalize phone data, preserve campaign attribution, and import leads without manual lead entry.
How this automation creates consistent lead records
When form submission events happen, leads can get delayed or entered inconsistently. This automation captures submissions and normalizes fields and posts a lead payload to your import endpointβso your team can build pipelines without manual lead entry.
Zapier Formsor swap with your favorite app
2.Normalizes phone and text fields
Integrate Formatter by Zapier and phone normalization tools to clean text and normalize phone values to the mobile field.
Formatter by Zapieror swap with your favorite app
3.Post lead payload to endpoint
Integrate Webhooks by Zapier and API communication tools to post a JSON payload and preserve UTM campaign attribution.
Webhooks by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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