1.Captures new chat metadata
Integrate Social Intents and visitor metadata tools to capture visitor details and transcript to trigger contextual lead email setup.
When incoming live chat transcripts arrive without consistent UTM attribution, follow-up gets delayed and campaign reporting becomes messy. This automation captures chat metadata, extracts UTM fields and filters for campaign chats, then sends contextual lead emails to marketing and the answering agentβso your team can reply at the moment intent appears.
Integrate Social Intents and visitor metadata tools to capture visitor details and transcript to trigger contextual lead email setup.
Integrate Formatter by Zapier, URL parsing tools, and data mapping to extract UTM campaign, source, medium, term, and content to populate UTM fields.
Integrate Filter by Zapier and routing rules to continue only when a campaign UTM is present to avoid noisy lead notifications.
Integrate Microsoft Outlook and email distribution lists to send to marketing and the answering agent to deliver full transcript and UTM context.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.