1.Catches each new lead submission
Integrate Facebook Lead Ads and lead capture forms to catch each form submission and pass core fields downstream to route outreach.
Send instant outreach to new ad leads and follow up
Automatically monitor new lead submissions across Facebook Lead Ads and outreach channels like SMS by Zapier, RingCentral, and Microsoft Outlook. Automatically create internal alerts, send prospect SMS, and email follow-ups when new lead submission arrives, submission ID captured, or lead details arriveβso you can protect response time, confirm delivery, and schedule follow-ups without manual follow-up.
How this automation accelerates lead follow-up
When new leads submit through Facebook Lead Ads, response delays and missed timing can slow scheduling. This automation catches each submission and sends internal alerts, outbound SMS, and confirmation and follow-up emailsβso your team can drive quicker engagement.
Facebook Lead Adsor swap with your favorite app
2.Sends internal intake SMS alert
Integrate SMS by Zapier and messaging tools to send an internal alert to the configured intake number using the submission ID.
SMS by Zapieror swap with your favorite app
3.Sends outbound SMS to prospect
Integrate RingCentral and communication tools to send an outbound SMS, mapping contact phone and contact name to the message.
RingCentralor swap with your favorite app
4.Sends confirmation email
Integrate Microsoft Outlook and email workflows to send an immediate confirmation email using contact email and contact name.
Microsoft Outlookor swap with your favorite app
5.Delays follow-up for 2 days
Integrate Delay by Zapier and scheduling tools to wait the configured interval, keeping the follow-up sequence tracked by submission ID.
Delay by Zapieror swap with your favorite app
6.Sends staged follow-up email
Integrate Microsoft Outlook and follow-up email workflows to send the staged follow-up to the same mapped recipient.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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