1.Capture new lead form submission
Integrate Facebook Lead Ads to receive the new lead submission payload and carry the submission ID into the flow.
Send immediate welcome email and notify team for new leads
Automatically capture new lead form submissions across Facebook Lead Ads, Formatter by Zapier, and Gmail. Send welcome emails and internal alerts when new lead submitted, phone formatting needed, or prospect email matchedβso you can send welcome emails, alert sales, and format contact details without manual follow-up.
How this automation speeds up new lead outreach
New leads need fast follow-through or opportunities go cold. When a new lead form is submitted, this automation captures the lead, formats details, and sends internal and prospect emailsβso you can respond with context immediately.
Facebook Lead Adsor swap with your favorite app
2.Format phone and normalize fields
Integrate Formatter by Zapier to format phone number and standardize basic fields for consistent outreach.
Formatter by Zapieror swap with your favorite app
3.Send internal notification email
Integrate Gmail to notify the sales team with the submission reference and formatted contact details.
Gmailor swap with your favorite app
4.Send prospect welcome email
Integrate Gmail to send the branded welcome email using prospect details and a reply-to address.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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