1.Catches new form submission
Integrate Growform and form capture tools to catch the incoming submission and pass all submission fields forward.
Send immediate info email and create lead record
Automatically catch new form submission leads across Growform, Formatter by Zapier, Webhooks by Zapier, and SMTP by Zapier. Create and update when new submission arrives, contact info is provided, or inquiry details are includedβso you can normalize lead fields, create lead records, and send branded info emails without manual follow-up.
How this automation accelerates lead nurturing
When new form submissions arrive without follow-through, marketing ops lose time starting nurture. This automation formats submission fields and posts lead intake records and sends branded info emailsβso your team can start nurture immediately.
Growformor swap with your favorite app
2.Normalizes and maps lead fields
Integrate Formatter by Zapier and data transformation tools to map location selection to a code and normalize contact data.
Formatter by Zapieror swap with your favorite app
3.Posts lead intake payload
Integrate Webhooks by Zapier and reporting systems to post a form encoded payload to your lead intake endpoint.
Webhooks by Zapieror swap with your favorite app
4.Sends branded info email
Integrate SMTP by Zapier and email templates to send a personalized info email based on business hours.
SMTP by Zapieror swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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