1.Detect new lead submission
Integrate Facebook Lead Ads and marketing forms to capture new lead details and trigger outreach automatically.
Send formatted welcome message to new ad leads instantly
Automatically monitor new lead submissions across Facebook Lead Ads and Zapier tools. Automatically send welcome messages when new lead captured, ad submission arrives, or lead payload receivedβso you can extract contact details, normalize phone numbers, and send outreach without manual follow-up.
How this automation accelerates your new lead welcome
When new leads come in without instant messaging, missed first-touch moments can stall outreach. This automation parses lead payload and normalizes phone data, then sends a WhatsApp welcomeβso your team can start contact-ready follow-up.
Facebook Lead Adsor swap with your favorite app
2.Parse lead payload into fields
Integrate AI by Zapier and data extraction tools to parse the lead payload and return clearly formatted phone and names.
AI by Zapieror swap with your favorite app
3.Normalize phone to international format
Integrate Formatter by Zapier and phone validation tools to validate and convert phone numbers to international E.164 format.
Formatter by Zapieror swap with your favorite app
4.Send templated WhatsApp welcome
Integrate WhatsApp Notifications and templated messaging to send the welcome message using the normalized phone and lead context.
WhatsApp Notificationsor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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