1.Detect new form submissions
Integrate Paperform and lead forms tools to detect new submissions and capture incoming lead details.
Send form leads to CRM integration endpoint for campaigns
Automatically monitor new form submissions from Paperform across Formatter by Zapier and Webhooks by Zapier. Create standardized lead payloads and send them to your CRM integration endpoint when submissions arrive, matching data is present, or UTM tracking appearsβso you can route outreach, improve attribution, and respond fast without manual copy and paste.
How this automation forwards leads reliably
When new Paperform submissions come in, leads can wait while someone standardizes fields and copies data to a CRM. This automation formats submission data and posts it to your integration endpoint, with an optional qualifier checkβso your team can route high-intent leads quickly.
Paperformor swap with your favorite app
2.Normalizes submission fields
Integrate Formatter by Zapier and field mapping tools to normalize phone and name formats for the lead record.
Formatter by Zapieror swap with your favorite app
3.Posts to CRM integration endpoint
Integrate Webhooks by Zapier and API request tools to POST lead parameters to your CRM integration endpoint.
Webhooks by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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