1.Catches incoming lead payloads
Integrate Webhooks by Zapier and request parsing to capture incoming lead payloads for downstream conversion event delivery.
Record web submission leads to your ad conversion system
Automatically catch web submission payloads across Webhooks by Zapier and Facebook Conversions. Automatically validate, filter, and send conversion events when qualifying ad-sourced submissions arrive, duplicates appear, or consent is missingβso you can capture leads, improve attribution, and keep reporting accurate without manual reconciliation.
How this automation protects ad attribution accuracy
When web lead payloads arrive out of order, attribution breaks and humans must sort through submissions. This automation validates and filters inbound requests and sends Facebook conversion eventsβso your team can attribute leads without manual reporting cleanup.
Webhooks by Zapieror swap with your favorite app
2.Continues only for qualifying submissions
Integrate Filter by Zapier and rules logic to continue only for ad-sourced submission indicators in the payload.
Filter by Zapieror swap with your favorite app
3.Sends other event to conversions
Integrate Facebook Conversions and mapping tools to send Other Event with mapped lead and source fields.
Facebook Conversionsor swap with your favorite app
4.Blocks duplicates and non-consent leads
Integrate Filter by Zapier and consent checks to block duplicates and non-consent submissions before event sending.
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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