1.Captures new lead form submissions
Integrate Facebook Lead Ads and lead form connectors to capture raw submissions and available ad metadata for delivery.
Forward paid lead form responses to CRM endpoint
Automatically monitor new lead form submissions across Facebook Lead Ads and capture standardized contact details plus ad metadata. Create and update when leads submit with email, leads submit with full contact data, or essential fields go missingβso you can post valid records to your CRM, route excluded leads for review, and trigger downstream scoring without manual paperwork.
How this automation forwards valid leads to your CRM endpoint
When new lead form submissions arrive, unstandardized entries can slow routing and create missed scoring. This automation captures submission data, cleans it, and posts a mapped JSON payload to your CRM endpointβso your team can act faster.
Facebook Lead Adsor swap with your favorite app
2.Cleans and transforms lead fields
Integrate Formatter by Zapier and data formatting tools to normalize phone and email formats and standardize mapped contact fields.
Formatter by Zapieror swap with your favorite app
3.Posts mapped JSON to webhook
Integrate Webhooks by Zapier and webhook delivery tools to send an authenticated JSON payload with contact, ad metadata, and timestamps.
Webhooks by Zapieror swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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