1.Catch each webinar form submission
Integrate Facebook Lead Ads and form field capture to map submission data and consent signals into the lead payload.
Create webinar leads in your marketing database for follow-up
Automatically monitor webinar form submission leads across Facebook Lead Ads and Marketo. Create and update consented records when webinar form submitted, new lead entry, or lead consent capturedβso you can normalize fields, preserve ad attribution, and keep follow-up ready without manual reporting.
How this automation standardizes webinar leads
When webinar form submissions arrive without consistent formatting, follow-up gets delayed and attribution becomes unreliable. This automation captures lead fields and consent, normalizes phone and dates, and creates or updates Marketo leadsβso your team can follow up faster and report accurately.
Facebook Lead Adsor swap with your favorite app
2.Normalize phone and date formats
Integrate Formatter by Zapier and data formatting tools to standardize phone to E.164 and normalize date formats.
Formatter by Zapieror swap with your favorite app
3.Create or update lead record
Integrate Marketo and CRM partition mapping to create or update a lead and preserve campaign and source fields.
Marketoor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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