1.Catches incoming submission payload
Integrate Webhooks by Zapier and form intake tools to capture submission payloads and extract the submission URL and raw payload for processing.
Create vetted lead records from incoming form submissions
Automatically catch incoming form submissions across Webhooks by Zapier and Zapier Storage. Route verified lead payloads when submissions arrive and form type is detected or tracking fields are presentβso you can normalize, qualify, and persist leads without manual data entry.
How this automation creates vetted lead records
When incoming form submissions arrive with mixed formats, delays and duplicates can block qualification. This automation catches payloads, normalizes form type, persists a unified lead record, and forwards it to your lead processing feedβso your team can scale vetted capture.
Webhooks by Zapieror swap with your favorite app
2.Normalizes form type
Integrate Code by Zapier and data transformation tools to determine standardized form classification and output a detected form type variable.
Code by Zapieror swap with your favorite app
3.Stores mapped lead fields
Integrate Zapier Storage and mapping tools to set contact fields, tracking tags, address, detected form type, timestamp, and submission ID.
Storage by Zapieror swap with your favorite app
4.Calls lead processing sub-flow
Integrate Sub-Zap by Zapier and lead routing tools to send stored values into your lead processing feed for qualification, routing, and CRM insertion.
Sub-Zap by Zapieror swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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