1.Receives new lead submission
Integrate Facebook Lead Ads and lead form mapping tools to transform submissions into structured contact fields.
Create verified lead record and assign follow-up tasks
Automatically capture Facebook Lead Ads submissions across lead generation and marketing tools. Get verified states, update lead records, and create validation tasks when new lead submission, form entry submitted, or contact details submittedβso you can avoid manual review.
How this automation verifies lead quality
When low quality lead details arrive, missed follow-up can stall pipeline. This automation verifies emails and updates your Zapier Tables and subscriber profile in real timeβso your team can assign follow-up tasks fast.
Facebook Lead Adsor swap with your favorite app
2.Splits full name into first and last
Integrate Formatter by Zapier and data formatting tools to split full name into first name and last name.
Formatter by Zapieror swap with your favorite app
3.Verifies email address quality
Integrate Emailable and email verification tools to verify emails and return verification state and score.
Emailableor swap with your favorite app
4.Finds or creates lead record
Integrate Zapier Tables and data lookup tools to find or create a verified lead record by email.
Zapier Tablesor swap with your favorite app
5.Creates or finds subscriber profile
Integrate Klaviyo and customer profile tools to find or create a subscriber and add custom verification properties.
Klaviyoor swap with your favorite app
6.Creates validation follow-up task
Integrate ClickUp and task management tools to create a manual validation task when verification is low or duplicates are suspected.
ClickUpor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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