1.Monitor new lead submissions
Integrate Facebook Lead Ads and paid lead tracking tools to catch new form submissions and expose source lead fields.
Create validated paid-channel leads in intake API and CRM
Automatically catch new lead submissions across Facebook Lead Ads and normalize lead contact details with Formatter by Zapier. Create and update when validated paid-channel leads post to your intake endpoint when new lead submitted, form identifier detected, or tracking values receivedβso you can create CRM-ready records, standardize phones, and route utm fields without manual lead entry.
How this automation validates your paid-channel leads
When new paid-channel lead submissions arrive without validation, dirty phone fields and broken tracking references create delays. This automation catches new lead submissions and normalizes phone data and tracking fields, then posts a validated lead payload to your intake endpointβso your team can respond faster.
Facebook Lead Adsor swap with your favorite app
2.Transform phone number to E.164
Integrate Formatter by Zapier and phone normalization tools to map source phone values to a normalized E.164 format.
Formatter by Zapieror swap with your favorite app
3.Adjust country prefix for mobile
Integrate Formatter by Zapier and tracking data tools to replace or adjust the country prefix and produce the final mobile value.
4.Post validated lead payload
Integrate Webhooks by Zapier and intake endpoints to post lead name, email, mobile, and utm fields as JSON.
Webhooks by Zapieror swap with your favorite app
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Set up in minutes
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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