1.Catch Hook with form payload
Integrate Webhooks by Zapier and form intake tools to capture incoming form payloads to receive lead submissions.
Create validated leads from web form submissions for outreach
Automatically catch incoming website form posts across Webhooks by Zapier, Code by Zapier, HubSpot, and Slack. Create and update when lead data validates, duplicates appear, or email formats failβso you can create contacts, prevent duplicate leads, and notify your team without manual follow-up.
How this automation accelerates validated lead follow-up
When new website form payloads arrive, delays can hurt conversion and create duplicate lead records. This automation catches submissions, validates and normalizes fields, then creates or updates HubSpot contacts and notifies your team instantlyβso your team can follow up faster.
Webhooks by Zapieror swap with your favorite app
2.Run JavaScript to validate data
Integrate Code by Zapier and data validation tools to normalize and validate submission fields to produce cleaned lead data.
Code by Zapieror swap with your favorite app
3.Create or update contact record
Integrate HubSpot and CRM contact management to map fields and match by email or dedupe key to create or update contacts.
HubSpotor swap with your favorite app
4.Send channel message to team
Integrate Slack and team notification tools to post a lead summary with a CRM link to notify your team.
Slackor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Rishi Shah, CEO and Co-Founder
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