1.Captures new lead submission
Integrate Facebook Lead Ads and lead forms to capture submission fields for validation and intake.
Create validated lead rows for sales intake spreadsheet
Automatically monitor new lead submissions across Facebook Lead Ads, Zapier, and Google Sheets. Create and update when lead submission arrives, validation flags pass, or invalid entries triggerβso you can validate fields, create clean intake rows, and alert ops without manual data cleanup.
How this automation validates your lead intake
When new leads are submitted to Facebook Lead Ads, unverified fields can create bad enrollment inputs and slow sales intake. This automation validates fields, filters qualifying records, and writes spreadsheet rows while posting payloads and emailing alertsβso your team can act on clean leads quickly.
Facebook Lead Adsor swap with your favorite app
2.Runs validation script on lead fields
Integrate Code by Zapier and validation logic to return boolean flags and formatted phone plus ISO date.
Code by Zapieror swap with your favorite app
3.Filters for qualifying validation flags
Integrate Filter by Zapier and conditional rules to continue only when validation flags are true.
Filter by Zapieror swap with your favorite app
4.Creates validated lead row
Integrate Google Sheets and spreadsheet mapping to create a row in your configured intake worksheet.
Google Sheetsor swap with your favorite app
5.Posts valid lead payload to intake
Integrate Webhooks by Zapier and API payloads to post key contact and campaign fields for enrollment processing.
Webhooks by Zapieror swap with your favorite app
6.Creates error row for invalid lead
Integrate Google Sheets and error handling sheets to create a row in your configured error worksheet.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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