1.Captures new lead form submissions
Integrate Facebook Lead Ads and lead capture tools to capture raw submission fields for each new lead event.
Create validated lead rows for intake and sales teams
Automatically capture new lead form submissions across Facebook Lead Ads and standardize contact details using your lead workflow stack. Automatically format phone numbers and create validated intake rows when new form submissions or lead details captured or contact fields updateβso you can avoid manual data entry.
How this automation validates your lead intake
When new leads arrive but phone and fields stay inconsistent, intake stalls and teams waste time fixing records. This automation captures lead submissions, validates phone numbers, creates spreadsheet rows, and posts a clean CRM payloadβso your team can process leads faster.
Facebook Lead Adsor swap with your favorite app
2.Formats phone numbers to E.164
Integrate Formatter by Zapier and phone normalization tools to format phone input into a validated string for intake.
Formatter by Zapieror swap with your favorite app
3.Creates spreadsheet row for the lead
Integrate Google Sheets and spreadsheet automation tools to create a new row with mapped lead fields.
Google Sheetsor swap with your favorite app
4.Posts validated lead payload
Integrate Webhooks by Zapier and CRM intake endpoints to send JSON with mapped contact fields for downstream processing.
Webhooks by Zapieror swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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