1.Catch new lead submission
Integrate Facebook Lead Ads to catch each New Lead submission and pass the payload to your workflow.
Create validated lead records from paid social forms
Automatically catch new lead submissions across Facebook Lead Ads, Formatter by Zapier, and Google Sheets. Create and update when new lead submission, form submission arrives, or lead details are capturedβso you can format timestamps, normalize phone numbers, and create validated rows without manual data entry.
How this automation cleans your lead rows
When new lead submissions arrive, manual cleanup slows down response time. This automation formats timestamps and normalizes phone numbers and creates validated lead rowsβso your team can act on leads immediately.
Facebook Lead Adsor swap with your favorite app
2.Transform lead timestamp
Integrate Formatter by Zapier to convert the lead timestamp to your team timezone and format the timestamp for the sheet.
Formatter by Zapieror swap with your favorite app
3.Normalize submitted phone
Integrate Formatter by Zapier to normalize the submitted phone into E.164 or local format using your default region.
4.Create validated lead row
Integrate Google Sheets to create a new spreadsheet row and map formatted timestamp, formatted phone, and submission fields.
Google Sheetsor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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