1.Captures new form submissions
Integrate Facebook Lead Ads, lead capture forms, and submission sources to trigger on each new form submission and pull raw fields.
Create validated form leads for CRM intake and routing
Automatically monitor new lead submissions across Facebook Lead Ads and CRM intake endpoints. Create and update when form submissions trigger, contact fields validate, and phone and name parseβso you can route leads, create contacts, and track attribution without manual entry.
How this automation validates your CRM intake leads
When new lead submissions arrive, inconsistent contact details can block routing and slow follow-up. This automation normalizes names and phones and posts a validated lead payload to your CRM endpointβso your team can route leads right away.
Facebook Lead Adsor swap with your favorite app
2.Normalizes text contact fields
Integrate Formatter by Zapier, data formatting tools, and contact enrichment to convert name fields to ASCII and split name parts.
Formatter by Zapieror swap with your favorite app
3.Parses and standardizes phone
Integrate Formatter by Zapier, phone formatting tools, and validation systems to standardize raw phone input to E.164 style output.
4.Posts validated lead payload
Integrate Webhooks by Zapier, CRM intake endpoints, and lead routing systems to send a JSON payload mapping parsed fields to CRM.
Webhooks by Zapieror swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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