1.Receives new lead submission
Integrate Facebook Lead Ads to map raw submission fields to a safe staging record for contact and campaign context.
Create validated CRM leads and deals from ad forms
Automatically capture new lead submissions from Facebook Lead Ads across lead intake and CRM creation. Create validated CRM person and deal records with normalized phones and routing filtersβso you can start outreach fast without manual form cleanup.
How this automation accelerates your lead outreach
When new lead submissions happen in Facebook Lead Ads, delays can stop outreach before records are ready. This automation maps ad fields to safe records, normalizes and validates phones, and creates and updates Pipedrive people and dealsβso your team can reach prospects quickly.
Facebook Lead Adsor swap with your favorite app
2.Routes qualifying forms
Integrate Filter by Zapier and Paths by Zapier to continue only for qualifying forms or campaigns and route the right branch.
Filter by Zapieror swap with your favorite app
3.Normalizes phone number
Integrate Code by Zapier and phone normalization tools to generate an E.164 candidate and pass through unprocessed value safely.
Code by Zapieror swap with your favorite app
4.Validates formatted phone
Integrate Formatter by Zapier and contact validation to format and validate the final phone value for the contact phone field.
Formatter by Zapieror swap with your favorite app
5.Creates people and deals
Integrate Pipedrive and CRM record creation to search or create a person, then create and assign a deal with metadata.
Pipedriveor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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