1.Captures new lead submission
Integrate Facebook Lead Ads, lead form intake, and campaign fields to capture the submission and map lead source data to your workflow.
Create validated CRM contact from lead ads and log to sheet
Automatically capture new lead submissions across Facebook Lead Ads and normalize phone details with AI by Zapier. Create validated Bitrix24 CRM contacts and deals and log each lead in Google Sheetsβso you can speed up outreach without manual reporting.
How this automation creates validated CRM contacts
When new lead submissions arrive, leads can pile up unsorted and phone data stays inconsistent. This automation normalizes phone numbers, creates or matches Bitrix24 CRM contacts and deals, and appends each lead to Google Sheetsβso your team can report on every submission.
Facebook Lead Adsor swap with your favorite app
2.Normalizes submitted phone
Integrate AI by Zapier, phone validation, and data formatting to normalize submitted phone fields to a single international format starting with +.
AI by Zapieror swap with your favorite app
3.Creates or matches CRM records
Integrate Bitrix24 CRM, contact lookup, and deal creation to match by email or phone and create contact and linked deal records.
Bitrix24 CRMor swap with your favorite app
4.Adds lead row for reporting
Integrate Google Sheets, reporting columns, and timestamp tracking to append a row with campaign, contact, phone, source, and deal details.
Google Sheetsor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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