1.Captures new lead submissions
Integrate Facebook Lead Ads and lead form tools to catch each new ad lead submission for validation workflows.
Create validated ad leads in CRM for follow-up
Automatically normalize incoming ad lead phone numbers across Facebook Lead Ads and Code by Zapier. Create validated CRM contacts and lead records when new lead submissions, email matches, or phone numbers need cleanupβso you can speed up follow-up, reduce duplicates, and track campaign tags without manual data cleanup.
How this automation validates ad leads in your CRM
When new ad leads arrive without clean phone data, follow-up slows and duplicates spread. This automation normalizes phone values and matches or creates contacts and lead recordsβso your team can follow up with validated leads fast.
Facebook Lead Adsor swap with your favorite app
2.Normalizes phone numbers
Integrate Code by Zapier and data formatting tools to normalize lead phones into a cleaned E.164 value.
Code by Zapieror swap with your favorite app
3.Finds contact by email
Integrate Bitrix24 CRM and contact lookup tools to search by lead email and reuse existing contact IDs.
Bitrix24 CRMor swap with your favorite app
4.Creates contact on no match
Integrate Bitrix24 CRM and contact creation tools to create a new contact when no email match is found.
5.Creates lead record
Integrate Bitrix24 CRM and CRM tagging tools to create the lead record and apply campaign tags for reporting.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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