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Create trial subscription and capture lead from form

Automatically capture form submissions across Zapier Forms, Zapier Tables, Pipedrive, WooCommerce, Webhooks by Zapier, Microsoft Office 365, and Slack. Create and update when trial accounts provision, CRM leads are created, or activation keys generateβ€”so you can start 30-day trials, notify sales, and send credentials without manual follow-up.

How this automation accelerates trial and lead capture

When form submissions are created, leads can stall and trials never start on time. This automation maps fields, provisions trial subscriptions, and creates CRM leads plus sales notificationsβ€”so your team can act immediately.

  1. 1.Maps form submission fields

    Integrate Zapier Forms and form field mapping tools to map submission data to contact and organization fields for downstream actions.

    Zapier Formsor swap with your favorite app
  2. 2.Finds country and currency codes

    Integrate Zapier Tables and data lookup tools to look up standardized country and currency codes for pricing decisions.

    Zapier Tablesor swap with your favorite app
  3. 3.Creates org and lead in Pipedrive

    Integrate Pipedrive and CRM tools to find or create organizations and people, then create and assign a new lead.

    Pipedriveor swap with your favorite app
  4. 4.Creates trial subscription and customer

    Integrate WooCommerce and billing automation tools to find or create a customer and create a 30-day trial subscription.

    WooCommerceor swap with your favorite app
  5. 5.Calculates trial and next dates

    Integrate Formatter by Zapier and date tools to calculate trial and next payment dates for the subscription schedule.

    Formatter by Zapieror swap with your favorite app
  6. 6.Generates activation token

    Integrate Code by Zapier and token tools to generate an activation key for the trial provisioning request.

    Code by Zapieror swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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