1.Catches incoming form POSTs
Integrate Webhooks by Zapier and web form inputs to capture submission fields and source URL, so you can normalize lead data.
Create tracked inbound lead records for marketing ops
Automatically capture inbound form POST submissions across Webhooks by Zapier, Paths by Zapier, and Google Sheets. Route channel-labeled leads, create tracked spreadsheet rows, and send Facebook Conversions lead events when form POSTs arrive, source URL tokens are detected, or submission fields normalizeβso you can protect lead attribution and avoid manual data entry and follow-up.
How this automation tracks your inbound lead attribution
When inbound form POSTs are handled manually, lead source and channel labeling can get missed or delayed. This automation captures submissions, routes channel paths, creates spreadsheet rows, and sends Facebook Conversions lead eventsβso your team can prioritize marketing ops follow-through.
Webhooks by Zapieror swap with your favorite app
2.Branches by channel label
Integrate Paths by Zapier and URL token rules to inspect the source page URL and route to channel-specific paths.
Paths by Zapieror swap with your favorite app
3.Creates tracked spreadsheet row
Integrate Google Sheets and reporting fields to create a new row with mapped contact data, channel label, timestamp, and source URL.
Google Sheetsor swap with your favorite app
4.Sends server-side lead event
Integrate Facebook Conversions (for Business admins) and event payloads to send a lead conversion event with mapped identifiers, page URL, and channel.
Facebook Conversions (for Business admins)or swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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