1.Detects new feed items
Integrate RSS by Zapier and content feeds to monitor new article entries and pass fields forward to enrich each lead.
Create targeted press leads from new industry articles
Automatically monitor new industry articles across RSS by Zapier and enrichment tooling. Create and update outreach records when feed items appear, keywords match, or bylines pass checksβso you can enrich insights, add campaign leads, and log PR drafts without manual outreach tracking.
How this automation scales your press lead pipeline
When new industry article items arrive, delays can stall outreach and waste PR time. This automation filters and enriches articles and generates drafts, then adds leads and logs outreach in Notionβso your team can follow up faster.
RSS by Zapieror swap with your favorite app
2.Filters and normalizes articles
Integrate Code by Zapier (JavaScript) and enrichment rules to filter by author and keywords and normalize article fields for outreach.
Code by Zapieror swap with your favorite app
3.Generates outreach email draft
Integrate Code by Zapier (JavaScript) and an LLM endpoint to generate icebreaker and email draft fields from article inputs.
4.Adds lead to campaign
Integrate lemlist and email lookup to find a contact by source domain and add the lead to the selected campaign.
lemlistor swap with your favorite app
5.Creates outreach database item
Integrate Notion and database tracking to create a central outreach record with draft details, status, lead email, and dates.
Notionor swap with your favorite app
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Step 1
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Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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