1.Catch each new form submission
Integrate TikTok Lead Generation and lead capture tools to catch each form submission and capture submission metadata for attribution.
Create tagged postgraduate leads for marketing ops team
Automatically catch new TikTok form submissions across TikTok Lead Generation and Marketo. Create and update tagged postgraduate leads when opt-in answers change, ad group details appear, or submission metadata is capturedβso you can normalize consent, format residency and contact fields, and create prioritized lead records without manual data entry.
How this automation creates tagged lead records
When new TikTok form submissions arrive, missing normalization can delay postgraduate follow-up. This automation catches submissions, transforms consent and contact fields, and creates tagged lead records in Marketoβso your team can prioritize recruitment outreach.
TikTok Lead Generationor swap with your favorite app
2.Convert opt in and residency values
Integrate Formatter by Zapier and text transformation tools to convert opt in answers to boolean flags and normalize residency responses.
Formatter by Zapieror swap with your favorite app
3.Format names and phone fields
Integrate Formatter by Zapier and data cleanup tools to normalize name casing and phone number formatting and assemble contact names.
4.Create tagged lead records
Integrate Marketo and marketing database tools to create a lead with mapped fields, attribution UTM data, and a source reference.
Marketoor swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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