1.Catch new lead submission
Integrate Facebook Lead Ads and form data capture tools to catch each new lead submission and pull source fields.
Create standardized prospect leads from social signup forms
Automatically catch new lead submissions across Facebook Lead Ads and Salesforce. Create and update standardized prospect lead records when lead submitted, program interest chosen, or contact details capturedβso you can normalize origin, map enrollment periods, and enrich CRM fields without manual data entry.
How this automation creates standardized prospect leads
When new lead submissions come in, inconsistent origin and period fields slow admissions follow-up. This automation catches each submission, normalizes origin and period values, and creates Salesforce lead recordsβso your team can follow up with complete, standardized prospects.
Facebook Lead Adsor swap with your favorite app
2.Normalize origin and period labels
Integrate Code by Zapier and data transformation tools to normalize platform and origin codes, and standardize period selections.
Code by Zapieror swap with your favorite app
3.Filter qualifying program interests
Integrate Code by Zapier and conditional logic to continue only for qualifying program interests and route program records.
4.Create standardized Salesforce lead
Integrate Salesforce and CRM record mapping tools to create lead records with contact fields, program data, and social lead source.
Salesforceor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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