1.Catches Hook payload
Integrate Webhooks by Zapier and webhook receivers to catch incoming contact form payloads for lead processing
Create segmented leads from contact form for nurture
Automatically catch contact form webhooks across Webhooks by Zapier and Customer.io. Create and update when contact form submitted, phone normalization completes, or product option selectedβso you can create or update people, deduplicate leads, and post payloads without manual lead entry.
How this automation routes leads into nurture
When contact form leads arrive inconsistently, duplicates slip through and nurture starts late. This automation catches webhook submissions, validates and transforms fields, and creates or updates people and sends the lead payloadβso your team can launch nurture immediately.
Webhooks by Zapieror swap with your favorite app
2.Extracts and normalizes phone
Integrate Formatter by Zapier and data cleanup tools to normalize the phone field to the required format
Formatter by Zapieror swap with your favorite app
3.Parses name into first and last
Integrate Formatter by Zapier and form field mapping tools to split full name into first and last name fields
4.Filters valid, non-duplicate leads
Integrate Filter by Zapier and lead deduplication rules to continue only for records with valid phone and email
Filter by Zapieror swap with your favorite app
5.Creates or updates a person
Integrate Customer.io and contact lifecycle tools to create or update people and attach lead attributes
Customer.ioor swap with your favorite app
6.Posts lead payload to receiver
Integrate Webhooks by Zapier and webhook receivers to post the normalized lead payload for downstream processing
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Step 1
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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