1.Detects new lead submissions
Integrate Facebook Lead Ads (for Business admins) and form submission tools to pull each submission for normalized lead processing.
Create searchable lead records from ad form submissions
Automatically monitor new ad lead submissions across Facebook Lead Ads and Zapier Tables. Create and update lead records when new lead arrivesβso you can normalize contact fields, prevent duplicates, and keep submissions timestamped without manual data cleanup.
How this automation cleans up lead data
When new leads arrive but details stay messy and scattered, follow-up slows and duplicates slip in. This automation pulls submissions, normalizes fields, and creates or updates timestamped lead recordsβso your team can act on prospects fast.
Facebook Lead Ads (for Business admins)or swap with your favorite app
2.Normalizes contact fields
Integrate Formatter by Zapier and data formatting tools to map phone and email fields into clean, consistent formats.
Formatter by Zapieror swap with your favorite app
3.Checks for duplicate leads
Integrate Zapier Tables and spreadsheet lookup tools to find matching records by email and fallback phone.
Zapier Tablesor swap with your favorite app
4.Creates or updates lead records
Integrate Zapier Tables and CRM record tools to create new leads or update matches with a received timestamp.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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