1.Catch a new lead submission
Integrate Facebook Lead Ads and form submission tools to catch a new lead submission and pull source fields for processing.
Create sales-ready leads from social forms with clean phones
Automatically catch new lead submissions across Facebook Lead Ads and route normalized details to your sales intake endpoint. Create and update sales-ready leads when phone numbers arrive unformatted, birthdays appear in raw form, or multi-select responses need taggingβso you can advance outreach, reduce manual cleaning, and keep pipeline moving without manual data entry.
How this automation creates sales-ready leads
When new lead submissions happen, unformatted phones and messy dates slow down follow-up. This automation normalizes phone and date fields and posts a structured sales intake payloadβso your team can reach leads fast.
Facebook Lead Adsor swap with your favorite app
2.Normalize phone field to international format
Integrate Formatter by Zapier and data cleaning tools to normalize the incoming phone field to an international format.
Formatter by Zapieror swap with your favorite app
3.Parse date fields for routing
Integrate Formatter by Zapier and date parsing tools to parse birthday fields and output a normalized DOB or age value.
4.Post lead payload to sales intake endpoint
Integrate Webhooks by Zapier and reporting systems to post a JSON payload with cleaned phone, mapped names, and DOB or age.
Webhooks by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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