1.Catch each form submission
Integrate Facebook Lead Ads, paid form workflows, and lead capture tools to catch each new lead submission to pass into the workflow.
Create sales-ready lead rows from paid form responses
Automatically catch new lead form submissions across Facebook Lead Ads and workflow apps. Create and update sales-ready lead rows in Google Sheets when submissions arrive, so you can validate contact fields, filter duplicates, and tag sources without manual data entry.
How this automation creates sales-ready lead rows
When Facebook Lead Ads receives a new lead submission from a form, manual review and cleanup can delay outreach. This automation cleans data, filters qualification, and appends normalized rows to your Google Sheetsβso your team can follow up faster.
Facebook Lead Adsor swap with your favorite app
2.Clean data fields
Integrate Formatter by Zapier, data cleaning tools, and contact normalization to format phone numbers, standardize locale fields, and normalize name text.
Formatter by Zapieror swap with your favorite app
3.Qualify lead records
Integrate Filter by Zapier, deduping tools, and validation checks to continue only for qualified records with valid email or phone and no clear duplicates.
Filter by Zapieror swap with your favorite app
4.Append sales-ready lead row
Integrate Google Sheets, spreadsheet row creation, and audit logging to create a normalized row with timestamps, contact fields, campaign metadata, and source tags.
Google Sheetsor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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