1.Monitor new lead form submissions
Integrate Facebook Lead Ads and lead form fields to capture each form submission and collect contact data for intake.
Create sales-ready lead records from paid ads
Automatically capture paid ad lead form submissions across Facebook Lead Ads, Formatter by Zapier, and Webhooks by Zapier. Create sales-ready contact records when lead forms submit, new contacts are captured, or project interests are submittedβso you can normalize contact fields, post intake payloads, and route owners without manual data entry.
How this automation accelerates your outreach-ready leads
When paid ad leads land but require manual cleanup, outreach gets delayed and follow-up slips. This automation captures each Facebook Lead Ads submission, normalizes it with Formatter by Zapier, and posts the mapped payload with Webhooks by Zapierβso your team can prioritize outreach faster.
Facebook Lead Adsor swap with your favorite app
2.Normalize data for lead intake
Integrate Formatter by Zapier and data normalization tools to standardize names and phone numbers and map fields to contact and project.
Formatter by Zapieror swap with your favorite app
3.Post mapped payload to intake
Integrate Webhooks by Zapier and intake APIs to POST the mapped lead payload and include owner routing keys in the body.
Webhooks by Zapieror swap with your favorite app
Automate your work, your way
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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