1.Receives form payload from website
Integrate Webhooks by Zapier and website forms to receive the form payload and extract submission fields to create lead context.
Create sales-ready lead from website contact form
Automatically catch website contact form submissions across Webhooks by Zapier, Filter by Zapier, Formatter by Zapier, Quotient, and Brevo. Create and qualify leads when form submission arrives, contact form payload posts, or new website inquiry postsβso you can create lead records, format phones, and update marketing contacts without manual data entry.
How this automation creates sales-ready leads
When contact form submissions arrive without routing, sales teams lose context and follow up late. This automation captures form payloads, filters the right submissions, formats phones, creates leads, and updates marketing contactsβso reps can follow up fast.
Webhooks by Zapieror swap with your favorite app
2.Skips unrelated form submissions
Integrate Filter by Zapier and rule-based filtering to continue only for submissions from the configured contact form to avoid noise.
Filter by Zapieror swap with your favorite app
3.Formats phone into CRM-ready style
Integrate Formatter by Zapier and phone formatting to standardize the received phone number to match CRM expectations.
Formatter by Zapieror swap with your favorite app
4.Creates a new lead record
Integrate Quotient and lead databases to map name, email, formatted phone, and message or location into a sales-ready lead record.
Quotientor swap with your favorite app
5.Adds or updates marketing contact
Integrate Brevo and marketing lists to add or update a contact by email and sync first and last name and list membership.
Brevoor swap with your favorite app
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Step 1
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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