1.Detect new ad lead
Integrate Facebook Lead Ads and lead capture tools to detect new lead submissions and start the lead workflow.
Create sales deals from ad leads and log to sheet
Automatically capture new lead events across Facebook Lead Ads and analytics tools. Create and update outreach records when leads qualify or match zip codes or submit formsβso you can add sheet rows, create HubSpot deals, and email leads without manual lead entry.
How this automation accelerates deal follow-up
When new leads come in from ad forms, delays can break response timing and reduce conversion. This automation filters submissions, adds lead rows and creates or updates CRM deals and sends thank-you emailsβso your team can follow up fast.
Facebook Lead Adsor swap with your favorite app
2.Continue only for qualifying leads
Integrate Filter by Zapier and routing rules to continue only when zip codes or campaign criteria qualify a submission.
Filter by Zapieror swap with your favorite app
3.Add lead row to sheet
Integrate Google Sheets and spreadsheet worksheets to add a row and map contact and campaign fields for tracking.
Google Sheetsor swap with your favorite app
4.Create contact and deal in CRM
Integrate HubSpot and CRM pipelines to find or create contacts and create deals in the configured pipeline.
HubSpotor swap with your favorite app
5.Send thank-you email
Integrate Microsoft Outlook and email outreach templates to send a personalized thank-you email to the lead.
Microsoft Outlookor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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