1.Detect new lead submissions
Integrate Facebook Lead Ads and lead capture forms to catch new lead submissions and to start the automation.
Create sales deal and add lead to nurture list
Automatically monitor new lead submissions in Facebook Lead Ads across Zapier Tables and ActiveCampaign. Create and update when new lead form submitted or new lead received or lead fields completedβso you can create contacts, start nurture automations, and open sales deals without manual follow-up.
How this automation turns social leads into sales-ready deals
When new leads arrive from Facebook Lead Ads, delays can leave contacts unassigned and deals uncreated. This automation creates a record in Zapier Tables, finds or creates the contact and adds it to a nurture automation, and creates a dealβso your team can act quickly.
Facebook Lead Adsor swap with your favorite app
2.Creates lead record in tables
Integrate Zapier Tables and data mapping tools to create a configured record and to store lead fields for the lead contact.
Zapier Tablesor swap with your favorite app
3.Finds or creates the contact
Integrate ActiveCampaign and contact list tools to find or create the contact by email and to apply the offer tag.
ActiveCampaignor swap with your favorite app
4.Adds contact to nurture automation
Integrate ActiveCampaign and automation workflows to add the contact to the configured nurture automation using the contact email.
5.Creates deal in pipeline
Integrate ActiveCampaign and sales pipeline tools to create a new deal, map the contact reference, and store the lead reference for tracking.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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